Portman Group upholds HappyDown RTD complaint

Friday 9 November 2018 1:20pm

Ready-to-drink (RTD) cocktail brand HappyDown has been found in breach of The Portman Group's regulations after its cans were said to "not communicate its alcoholic content" adequately.

The Portman Group's independent complaints panel did not believe that the design appealed to under 18s, but did raise concerns that the cues describing it as alcoholic were not immediately obvious.

HappyDown producer Tipple Brands Limited will now work with Portman's advisory service to address the issues raised.

Source: The Spirits Business