Johnnie Walker opens flagship Madrid store to public

Friday 9 November 2018 11:54am

[caption id="attachment_705562" align="aligncenter" width="650"] The new Johnnie Walker store is the "first-of-its-kind"[/caption]

"We're always looking for new ways to surprise and engage our customers and this kind of experiential Johnnie Walker flagship store does just that," said John Williams, Johnnie Walker brand director.

The opening follows news that Johnnie Walker owner Diageo is investing £150 million (US$200m) to open a new Johnnie Walker experience in Edinburgh and upgrade its visitor centres across Scotland.

Source: The Spirits Business