Fentimans promotes flavour with new campaign

Wednesday 7 November 2018 1:03pm

The London-centred advertising campaign has been developed to highlight the flavour of each mixer in Fentimans' range.

Andrew Jackson, Fentimans marketing director, said: "The new campaign, with its core message of great flavour, aims to allow a new generation of consumers to discover the Fentimans brand.

The new advertising campaign comes after Fentimans' £1.2 million (US$1.6m) brand revamp at the start of 2018, followed by the launch of a number of new flavours.

Source: The Spirits Business