Campaign launched to promote Puerto Rican rum

Tuesday 6 November 2018 11:27am

A number of Puerto Rican government figures have partnered with rum distilleries on the island to launch a campaign to "expand the knowledge base of rum in Puerto Rico".

The Rum Standard campaign has been launched by the secretary of the Department of Economic Development and Commerce, Manuel A Laboy Rivera, and the executive director of Rums of Puerto Rico, Alexandra Salgado Colon.

The campaign aims to highlight the four regulations that apply to all rums made in Puerto Rico that it must be made from molasses, produced using a continuous distillation process, should be aged for at least one year in American oak barrels and produced in Puerto Rico.

The Rum Standard campaign also features a one-minute video that summarises what the Rums of Puerto Rico brand is all about.

Source: The Spirits Business